The Underground Kings Podcast
Content creation and distribution
Winslow Law
Golf Knickers is the world’s leading retailer of classic golf apparel. Their customers' include Corporations, Golf Courses (outfitting Staff and Patrons), School Golf Teams, Tournaments and avid golfers around the world.
The Goal
Golf Knickers was already a world globally recognized brand, however we saw the potential for them to continue to expand their brand presence and drive product sales through the implementation of organic social media marketing.
The Plan
The Team at Golf Knickers gave us full creative and operational freedom to do what we do best. Scale their brand’s social media presence at scale. Once we had taken the necessary time to understand their business and customer base, we then decided we would focus on posting entertaining/educational short-form video golf content (attract), as well as short-form video and photo content featuring their best-selling products (conversion).
The Execution
We began by creating and optimizing all of the strategically selected social media accounts for Golf Knickers. We then started sourcing the necessary content. Once we had established a strategy to ensure a steady source of content we created a content calendar and initiated posting content on Facebook, Instagram, and TikTok.
The Results
> 9.2M people reached on Instagram in 1 year
> 3.4K new followers on Instagram in 1 year
> 862K people reached on TikTok in 1 year
> 1,110 new followers on TikTok in 1 year
> 124K people reached on Facebook in 1 year
